Battle for the title best EV brand - eps. 2

The electric car is on the rise. Thanks to subsidies and incentive schemes, there is a high demand for zero-emission vehicles. Not only the powertrain changes, but the way we use the cars is also changing. An electric car is ideal as a shared car and an electric scooter, step or bicycle is perfect for those last kilometers in the city. What is the e-mobility strategy of the most dominant EV-brands?

Save the battery

In Europe, Nissan is saying goodbye to the diesel engine in favor of the electric motor. Whoever thinks about Nissan, soon thinks about the electric Leaf. The brand has sold more than 400 thousand Leafs in Europe since 2011. The experiences gained from this lead to the conclusion that the battery packs last much longer than the cars. Nissan is looking for applications for the batteries that come from depreciated Nissan Leafs. The lifespan of the battery pack is estimated to be 22 years, while the car has an estimated lifespan of 10 years. Many more electric models must come from the brand. Electric driving, autonomous driving, always connected to the internet and the availability of new mobility services is the tone that Nissan sets in the future.

Tesla’s Model 3 is probably the most discussed electric car so far.


In the first half of 209, Tesla sold the most EVs worldwide. Tesla sold 166 thousand cars, of which 134 thousand Models 3. The American pioneer in electric driving sells so many electric cars that production can barely keep up. If Tesla goes for something, they do it 100 percent. Autonomous driving is an important priority for them as well as car and ride sharing. Next year a network for autonomous shared cars will be launched in the US: Robotaxi. Users are enabled to lend their own cars to the network. Tesla charges a commission of 25 to 30 percent of sales. In addition to electric cars, the brand is now also a supplier of all kinds of energy products: chargers, solar roofs, powerwalls and Tesla is building its own battery factory.

BMW I Hydrogen Next is the first hydrogen car of the German brand.

Share Now

BMW has launched its first hydrogen car at the IAA in Frankfurt this month. That means the brand is supplementing the electric vehicle portfolio with fuel cell technology. The price list of electric vehicles now includes the BMW i3, but the iX3 and Mini Electric will be added next year, both of which will be presented very quickly. The i4 and the production version of the iNext concept car will follow in 2021. Daimler (Mercedes) and BMW have set up a joint venture in which they combine their mobility services. Together they invest a billion euros in their mobility joint venture. This includes car sharing, taxi services, parking services, charging EVs and the digital service platform. The Drivenow (BMW i3) and Car2go (electric Smarts) car sharing services will continue under the name Share Now.

One day this collaboration between Daimler and BMW could lead to a shared fleet that runs both electrically and autonomously, says Daimler.

Next up: these manufacturers are also competing for the title of largest e-mobility player: both new and existing parties mix on this market. Stay tuned!