Delivery-eBike Companies anticipate the ongoing food-trends of late
Roughly twenty years ago, when people wanted to go out for dinner, they actually had to go to a physical place—e.g. a restaurant. Today, they use their smartphone to get that restaurant’s food delivered at home. Who delivers that food? A bike rider. And what does this bike deliverer rides on? An ebike, at least if you ask the delivery ebike-companies in the Netherlands. They have anticipated well on the latest food-trend of home delivery. How do they do it? What is their secret? Bicle will tell about it.
Online food delivery services have been growing immensely over the last decade. That is due to the emergence of e-commerce. Customers have become used to shopping online because it provides a high degree of conveniency and transparency. The same goes for online food delivery. Restaurant chains are increasingly investing in those kinds of services. At the other end of the spectrum there are the online food delivery platforms, with their own infrastructures. On those platforms, a customer can choose from a wide array of restaurants affiliated with them, such as Deliveroo, Foodora, Food Panda and Just Eat. Worldwide, the food delivery platforms hold a market share of 1% over the total food industry in 2016, which is approximately €83 billion. In 2017, 18% of the restaurant orders stemmed from the online delivery. Both percentages are expected to grow in the upcoming years.
Those deliveries are not carried out by cars, because they are both too slow in urban traffic and too polluting. A bike deliverer is much faster within city traffic and much cleaner when it comes to the production of greenhouse gasses. That is to say, a bike deliverer is more efficient in comparison to a car. And to make it even more efficient, ebikes are deployed. An ebike has several advantages over delivery cars or scooters. That is because a drivers-license is not mandatory and with the speed of an ebike—25k/h—it is just as fast as a scooter. It is even assumable that within an urban area an ebike is faster. But where to purchase delivery ebikes? That is where smart innovative ebike suppliers come into play.
In the Netherlands, a couple of progressive companies came up with ebikes that are suited for bike deliveries. This exclusively B2B-approach enables an array of new possibilities. That is to say, by stepping into this arena, the companies have opened up a new ebike market by serving as suppliers for a vastly growing food delivery market. One of the players in this field is Ebike4Delivery. They work with a lease-program, but it is also possible to purchase—this is obviously more expensive for the customer and on the long term less profitable for Ebike4Delivery.
One of Ebike4Delivery’s biggest assets is that the bicycle is completely customizable. From stickers to battery-size, and from frame color to different types of bike-racks—the possibilities seem endless. Service is another major asset, and a necessary one. They claim that whenever an ebike has technical problems, a mechanic will come to fix it within 24 hours. Moreover, the website provides a range of tutorial videos on which one can find information on how to use the bike properly.
This company already provides ebikes to major players as Burger King, Domino’s Pizza, and the Dutch delivery service Thuisbezorgd.nl. And with the expectation that the food delivery market will grow, the demand for such delivery ebikes will only increase. And this has not gone unnoticed by municipalities. For example, the municipality of the Dutch cities of Rotterdam and The Hague, and even the Belgian city of Mechelen, have anticipated this change by granting subsidies to delivery services who want to shift to ebikes. This will not only make the cities cleaner, it also encourages such food delivery companies to go green. A clean and fast food delivery future lies ahead, thanks to the anticipating ebike industry.