Thanks to the internet we have seen many trends gone by in the retail industry. The next big wave in this industry is the Internet of Things (IoT). IoT virtually connects every object and human to each other, which causes data flows from one device to another anywhere in the world. It is therefore not hard to imagine the many business opportunities that become available, which naturally also applies to the bicycle retail industry. That is why this Bicle trend report will be all about IoT in the bicycle retail industry.