Battle for the title best EV brand - eps. 1

The electric car is on the rise. Thanks to subsidies and incentive schemes, there is a high demand for zero-emission vehicles. Not only the powertrain changes, but the way we use the cars is also changing. An electric car is ideal as a shared car and an electric scooter, step or bicycle is perfect for those last kilometers in the city. What is the e-mobility strategy of the most dominant EV-brands?

The share of electric cars compared to the total fleet is now minimal, but that is expected to change quickly. In the first half of 2019, 63,589 fully electric cars were sold in Europe. That is 35.6 percent more than in the first half of 2018. Although the increase is considerable, the market share of electric cars in the EU is now 2.4 percent. Car manufacturers are investing massively in e-mobility. If only because governments want to ban diesel more and more. Every EV manufacturer wants to be the biggest, most successful and smartest in the world.

The Minimó would be an excellent shared car.

New Family

For starters, the Volkswagen Group (Volkswagen, Audi, Seat, Skoda and Porsche) claims to have launched the world’s largest e-offensive. In 2025, Volkswagen intends to sell at least 1 million electric cars per year. By 2028, the Group will have launched almost 70 all-electric models. The manufacturer is working under the name ID. to develop a new model family with electric cars. The rollout of the newly developed, all-electric model family starts in 2020. We’re already familiar with the E-Golf and the e-Up at Volkswagen, the Audi e-tron, Seat is working on the electric version of the Mii and Skoda also develops e-models. Seat also wants to take a step towards electric micro mobility with the Minimó. This small electric car is meant to be able to drive and park easily in cities, because the model is as big as a motorcycle. Two people can sit behind each other and with a full battery the Minimó can go 100 kilometers ahead. For now, it remains with a concept car, although the Minimó would be excellent as a shared car.

The manufacturer no longer focuses solely on the production of car models: the Volkswagen Group started energy company Elli. Elli develops and builds charging solutions, both wallboxes for home charging and charging stations on location. Elli will also offer renewable energy.

The Renault Zoe is a popular shared car in cities.

Electric sharing

Group Renault calls itself the European market leader in the field of electric driving. Renault is looking for many innovative, local partnerships for a breakthrough in e-mobility. They like to collaborate with the Zoe in car share projects in particular. The brand wants to make an active contribution to the development of the Smart City. New mobility solutions and services must reduce the Total Cost of Ownership (TCO) of EV’s and keep electric Zoe drivers happy. Renault’s innovation priorities are: electric mobility, connected mobility, autonomous mobility and developing new mobility services. The additional investments are collaborated within the Renault-Nissan-Mitsubishi alliance. CEO Thierry Bolloré expects a sharp fall in the price of electric cars in the coming years. He states that the brand will sell electric cars within five years that cost less than ten thousand euros in Europe.

Next up: these manufacturers are also competing for the title of largest e-mobility player: both new and existing parties mix on this market. Stay tuned!