The World Of E-mobility Is Enriched By Mercedes EQ
E-mobility in the eyes of some people still is something abstract, because it is more of a concept than a realistic idea by different companies and businesses. Perhaps this is going to change when big brands capitalise on that idea and that is exactly what is happening at Mercedes-Benz at the moment. We all know Mercedes-Benz from their cars, but less so for sustainable cars and attention to e-mobility. They are starting to implement e-mobility more and more in their philosophy, which makes for interesting insights in their plans for the future of the company.
The Future of E-mobility
Mercedes-Benz launched their e-mobility concept and they called it EQ. The company defines EQ as follows: “The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.”
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars continues by saying: “The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars. The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
This philosophy has resulted in real implementations and we will look briefly at two of those implementations.
Mercedes-Benz is developing a new plug-in hybrid powertrain which is part of their EQ power concept. On their website, they state the following on this topic: “Plug-in hybrids represent a key technology on the road to a locally emission-free future for the motor car. This is because they offer customers the best of both worlds; in the city they can drive on battery power alone, while on long journeys they benefit from the combustion engine’s range. Hybridisation also makes the internal combustion engine more efficient, and ensures more dynamic performance.”
Autonomous driving has been a plan for the future for quite some time now and different companies have worked out a concept to do that in the future. Mercedes-Benz is not different in that and they hope to get a successful test with it in 2019. Crucial to the test is the safety of autonomous driving in a city traffic environment. Safety is the top priority for Mercedes-Benz in this test and for the future implementation in traffic.
It is a good thing that such large companies like Mercedes-Benz are starting to become active in the e-mobility market and perhaps that could kick start something big. But these are beginnings and perhaps more things need to change, to see a fundamental restructuring of the way we see mobility. We would love to know what you think that has to change in the mentality of companies to progress even more.